supporting salon owners

transfor-mation happens one small decision at a time

I’mma gonna be real honest with you. Growth is uncomfortable, growth feels icky, growth can be hard. But freedom is on the other side, and I’m committed to helping you find just that.

  • Amber Borne

    Every new phase of my career or new goal I want to conqure I hire a coach. It's remarkable how quickly I see growth in my professional life and in my personal life when I have a coach compared to when I don't. Coach Joy has been the biggest influence on why I keep coming back. She truly has a gift to be able to meet me where I'm at and at the same time gives tools and support to help me reach the next phase.

  • Krisha Sanchez

    I'm very new to the program but so far Joy has made me become more self aware and has kept me accountable, I'm truly looking forward to continuing this journey with Joy. I feel as though she is the perfect coach for me. She just gets me.

  • Jeska Newman

    After being with Joy for almost 6 months, I have completely shifted my mindset on the way I go about life. I’m thinking of myself rather than others. (In a good way) I’m being way more proactive and finding more time in my day! She’s challenging me frequently and I’m growing as a person immensely. I never can guess where our chats will go and what we will be focusing on and I think it’s because she sniffs out what’s going on in your life that you’re avoiding. We are setting me up to be the leader I want to be and prepping me to open my own salon. It’s a lot of self work and it’s not easy, but very rewarding!

  • Haley Rochelle

    I’ve been in coaching for two month so far I’ve been learning about my reactive system and how it basically informs all my decisions. I’m in coaching to grow as a person and professional and It’s so helpful to have a coach to guide me when I want to retreat and do the same old things I’ve been doing all along.

  • Chantry Wagstaff

    Joy is insightful, knowledgeable and dedicated to helping me navigate the roller coaster of salon ownership. I have been able to recognize where I get in my own way and she has given me the framework for building a more equitable, profitable business.

  • Jessica Nelson

    DTH has been life changing for my business- having a clear path and better understanding of how to run my salon and the structures within it has been such a relief. I love that I can take the DTH concepts and make it my own . I’ve learned how to coach my own employees and be a better leader through the example I’ve been given

  • Universe Walker

    Joining the destroy the hairdresser coaching program & working with coach Joy has transformed not only my two businesses but also my life. Learning about the reactive system & emotional intelligence has been a game changer. I signed up just interested in turning my rental salon & rental barbershop into commission spaces in California-and got so much more. Going gratuity-free, hourly pricing, gender-free services, affiliate links for products, and more has allowed our businesses to grow past expectations & it’s just getting better. The way I value myself and my time, interact with clients and staff, and the quality of my services has changed in ways I never thought possible. It’s hard work, but Joy is with her students every step of the way-holding one accountable and pushing…just enough…for growth you didn’t even know you had in you.

  • Dani Parker

    Joy has pushed me in ways I needed. She has been encouraging but also tough. Not letting me get away with excuses. I am very happy I chose to get a coach it is helping me grow myself and my business a lot. Grateful for joys “tough love”.

How can I contribute?

One on One coaching

Personalized support to help you lead with clarity, confidence, and purpose.

This isn’t about hustle, perfection, or adding more to your plate.
This is about creating a business that supports the life you actually want.

In my one-on-one coaching, we work closely together to navigate the real stuff—business strategy, emotional blocks, leadership challenges, and everything in between. You get a coach who shows up for you, every step of the way.

Here’s what’s included:
✔ Two private calls per month (via Zoom) — deep, honest conversations that move you forward
✔ Full access to me via DM between calls — voice memos, questions, celebrations, or meltdowns (all welcome)
✔ Ongoing accountability, feedback, and mindset support
✔ Access to the DTH dashboard + virtual campus for even more education, tools, and connection

Whether you’re hiring your first stylist, restructuring your business, or trying to reclaim your time and energy, this is a space where you’ll feel fully seen, supported, and challenged in all the right ways.

You don’t need to do this alone anymore.
Let’s build something together—something that actually works for you.

Self Guided learning w/ DTH+

Unlimited access to a library of on-demand classes covering everything from pricing and boundaries to leadership, hiring, and growth strategies

  1. Fresh content added regularly to keep your mindset sharp and your salon evolving

  2. Binge-worthy video trainings designed to challenge outdated industry norms and shift how you lead

  3. Work at your own pace with lessons that meet you wherever you are in your business journey

  4. Instant replay access—watch, pause, rewatch anytime, anywhere

  5. Live community coaching calls where you can bring your questions and get real-time support

  6. Connection to a powerful virtual campus of like-minded salon professionals

  7. Community chat space to ask questions, get feedback, and feel supported

***Included with 1:1 coaching***

Take What You Need

One-time purchases. Lifetime value. No commitment, just clarity.

These downloadable classes are designed for salon owners who want real results without the pressure of a full coaching program. Whether you’re looking for a mindset shift, business breakthrough, or quick-hit strategy, these are the exact lessons I’ve taught behind closed doors—now available for you to access anytime, anywhere.

Perfect for you if:
✔ You want support but aren’t ready for ongoing coaching
✔ You’re craving direction on a specific challenge
✔ You learn best at your own pace
✔ You want powerful tools without the fluff

Each class is focused, actionable, and designed to help you make meaningful shifts in the way you lead, grow, and run your salon.

No monthly membership. No gatekeeping.
Just exactly what you need—when you need it.

Need a one time call?

book one 90Min calL

$195

This isn’t a fluffy chat or a surface-level check-in—this is 90 minutes of focused, personalized coaching where we dive deep into your business, your mindset, and the roadblocks keeping you stuck.

Whether you’re navigating a tough team dynamic, facing burnout, questioning your pricing, or feeling unclear on your next move, this call is designed to help you:

  • Get to the root of what’s really going on

  • Untangle the overwhelm and bring clarity to your next step

  • Receive honest, thoughtful feedback—with compassion and boldness

  • Leave with clear action steps you can implement right away

  • Feel seen, heard, supported, and stretched in all the best ways

You’ll also get a follow-up email with a recap of our key takeaways and any helpful tools, resources, or reminders we discuss—so you don’t have to remember it all in the moment.

This call is perfect for salon owners who:

✔ Feel like they’re spinning in circles and need direction
✔ Want support without committing to full-time coaching
✔ Have a specific challenge they’re ready to shift—now

You don’t have to figure this out alone. Let’s talk through it together

let’s be friends

Wanna free chat?

I remember just wanting to talk to someone who really understood.

If that’s where you are, I’d love to offer you a free 30-minute call—no pressure, no commitment. Just real conversation.

We can use it as a one-time check-in, or explore if working together feels like the next right step.